Thinking about your 'audience'

Here is a picture I saw on Facebook today:

What you see on the picture is window washers. They are washing windows in Pittsburgh, US. As you can see they are not just any window washers, they are dressed up as Spiderman, Batman and other super hero's. The fact that they are hanging from a wall makes it even more intriguing.

Now why are they dressed up like that? It is really simple actually: they are washing windows at a children's hospital. It's for the kids. Can you imagine the fun the kids have, the surprised looks on their faces?

Talk about influence. A small thing like this influences the entire hospital. Kids will feel a little bit better and they will talk about it. Just a small thing to do actually, to influence a big group of people.